Batuma Dairy Products

  • March 13, 2023

Investment Rationale

Product List

  • Fresh Milk

  • Sugar-Free Yoghurt

  • Flavored Yoghurt

  • Dairy Chocolate (Coming Soon)

  • Dairy Cheese (Coming Soon)

  • Frozen Yoghurt (Coming Soon)

Market Analysis

Agriculture constitutes around 24% of Uganda’s $37 billion GDP, with an estimated 5% contribution from livestock, making it roughly a $1.48 billion industry out of which the dairy sector is responsible for 50%; a $925 million industry growing at approximately 15.84% (CAGR) per year. The majority of the population are subsistence farmers and therefore do not buy milk. In Kabale Municipality alone, approximately 50,000 people consume over 2 million liters/year, equivalent to 5000 liters of milk a day.

Ken Research announced the latest market research report on Uganda Dairy Products Market Outlook to 2020 which provides a comprehensive analysis of the dairy product market in Uganda. The report includes market shares contributed by different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk, and milk powder in Uganda.

Batuma Fresh Yoghurt

In recent years, yogurt has become one of the fastest-growing categories of dairy products. Batuma Fresh Yoghurt presents a growth opportunity in the wave of dairy product consumption, especially as its reputation grows in the Kabale/Kigezi area.

Batuma Fresh Yoghurt adopts a dual promotion strategy, combining online and offline engagement to enhance customer interaction and create a unique yoghurt consumption experience.

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Conclusion

Batuma Holdings Limited, founded in the mid-1960s, aims to build a pioneering commercial dairy farm through innovation, technology, and best farming practices. Its mission is to inspire the next generation of dairy farmers in East Africa to produce for the future and lead the Pan-African dairy industry.